| Sponsor: |
Simon-Kucher & Partners |
| Title: |
9 Tips for Software Pricing in 2009 |
| Author: |
Drew Conrad and Frank Bilstein |
| Description: |
In the current economic crisis, massive discounting of software is bound to happen, just as it did in 2001-2003. You are unlikely to have much success reining in your salespeople. They are simply not used to being controlled. But that doesn’t mean pricing professionals should sit out the crisis. |
| Number of Pages: |
4 |
